I just launched the Be the Lime project.
I am not going to say it is the coolest thing I have ever worked on, but it does come damn close.
I can also tell you that it does not have anything to do with you eating limes. As a matter of fact, no limes were harmed in the creation of this project…lemons on the other hand.
It is part social experiment and part me passing on real world information you can put to actual use…now.
Be the Lime is about being unique and standing out. Whether you are talking about yourself, your brand, or your company.
Be the Lime, the world has enough lemons.